Understanding Millennials, the Future of PropTech

Understanding Millennials, the Future of PropTech

Que the groans and complaints…. right about now. When you think of millennials, a picture of immature kids posting selfies of their feet, summoned by their next insta-worthy moment may spring to mind. Don’t worry, you’re not alone. Read most consumer forecasts however, and it says you’re in for a big lesson. The truth is, this generation is now in their 30s, wildly influential and in their peak spending years. In fact, Millennials are now our principal consumer demographic and it’s critical to understand their mindset and habits to provide them with the solutions they’re seeking. Real-estate solutions being a focal point along with services to support ever expanding needs and demands.

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How Renter's Finally Get Their Money's Worth

How Renter's Finally Get Their Money's Worth

In my last post, Top 5 Challenges For Today’s Tenants, I talked about how renters are getting a bad deal. It’s time to change that.

I believe long-term renters are valuable consumers who should be rewarded for their loyalty and encouraged to continue renting. To accomplish that goal, we founded Leasera and are already shaking up the archaic, manually-intensive, and very one sided rental industry.

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