How to Win with Your Rentals

How to Win with Your Rentals

Last year we saw the highest number of rentals in history.

Home ownership is still on the decline and every year more and more cars are being leased rather than owned.

So what’s happening?

Millennials are starting to become the major buyers in the marketplace. There’s been a complete disruption in society’s perception that you need to “own” rather than “rent” and with the next generation starting to take over it’s only going to continue moving in this direction.” — Cardone Capital

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At What Point Do We Really Start Serving Renters

At What Point Do We Really Start Serving Renters

I’ve used the following description before. The model of “I give you money and you give me shelter” isn’t enough! Today’s renter is increasingly savvy, digitally enabled and seeks the same value propositions they get elsewhere in our consumer-centric world. Why then do we still have a business model that makes as though shelter is the only privilege that a great consumer deserves?

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