We Ruined Renting, but..

We Ruined Renting, but..

It used to be that renting was something we did to save money to buy a house or because we were getting ourselves through college. As a society, we’ve progressed in dramatic ways and our basic interests and needs have also evolved. I often speak of the millennial generation and even late X’ers (Xennials) and Gen Z as an entire generation that doesn’t see things like they once did. You can reference one of my recent posts that discusses this in Understanding Millennials, The Future of Proptech. It explains some reasons as to why flexibility and optionality are so important and the fact that we should be thinking differently about the businesses that serve these generations.

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