We Ruined Renting, but..

We Ruined Renting, but..

It used to be that renting was something we did to save money to buy a house or because we were getting ourselves through college. As a society, we’ve progressed in dramatic ways and our basic interests and needs have also evolved. I often speak of the millennial generation and even late X’ers (Xennials) and Gen Z as an entire generation that doesn’t see things like they once did. You can reference one of my recent posts that discusses this in Understanding Millennials, The Future of Proptech. It explains some reasons as to why flexibility and optionality are so important and the fact that we should be thinking differently about the businesses that serve these generations.

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Understanding Millennials, the Future of PropTech

Understanding Millennials, the Future of PropTech

Que the groans and complaints…. right about now. When you think of millennials, a picture of immature kids posting selfies of their feet, summoned by their next insta-worthy moment may spring to mind. Don’t worry, you’re not alone. Read most consumer forecasts however, and it says you’re in for a big lesson. The truth is, this generation is now in their 30s, wildly influential and in their peak spending years. In fact, Millennials are now our principal consumer demographic and it’s critical to understand their mindset and habits to provide them with the solutions they’re seeking. Real-estate solutions being a focal point along with services to support ever expanding needs and demands.

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