We Ruined Renting, but..

We Ruined Renting, but..

It used to be that renting was something we did to save money to buy a house or because we were getting ourselves through college. As a society, we’ve progressed in dramatic ways and our basic interests and needs have also evolved. I often speak of the millennial generation and even late X’ers (Xennials) and Gen Z as an entire generation that doesn’t see things like they once did. You can reference one of my recent posts that discusses this in Understanding Millennials, The Future of Proptech. It explains some reasons as to why flexibility and optionality are so important and the fact that we should be thinking differently about the businesses that serve these generations.

Read More

How to Win with Your Rentals

How to Win with Your Rentals

Last year we saw the highest number of rentals in history.

Home ownership is still on the decline and every year more and more cars are being leased rather than owned.

So what’s happening?

Millennials are starting to become the major buyers in the marketplace. There’s been a complete disruption in society’s perception that you need to “own” rather than “rent” and with the next generation starting to take over it’s only going to continue moving in this direction.” — Cardone Capital

Read More